Google Adwords (PPC) Training by Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks

  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits

  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation

  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups

  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines

  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool

  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions

  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation

  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report

  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign

  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign

  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis

  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis

  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports

  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)
  Course Fees    
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Google Adwords (PPC) Jobs in Porirua

Enjoy the demand

Find jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Porirua, chennai and europe countries. You can find many jobs for freshers related to the job positions in Porirua.

  • Google Ads Specialist
  • Google Ads Expert
  • PPC Campaign Manager
  • Digital Marketing Executive
  • Campaign Manager
  • Paid Ads Expert
  • PPC Executive
  • Google Ads Manager
  • Digital Ads Expert
  • Google Ads Trainer

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Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) internship jobs in Porirua
Google Adwords (PPC) PPC can track conversions as well as the process potential buyers follow from awareness to purchase. Google AdWords allows you to identify precise keywords that people will be searching for and direct them to a relevant page on your website to increase the likelihood of conversion. When compared to traditional advertising, Google Ads is more cost-effective, and the benefits multiply for large organizations because you can effectively scale ad expenditure. Thousands of online marketing initiatives rely on Google AdWords (or Google Ads) and PPC (pay per click) advertising, particularly in highly competitive industries and sectors. It is Google's advertising platform, where users are presented with ads after performing a search. One of the most appealing features of Google AdWords is the ability to choose the time and day when you want your ads to appear. PPC ads are not affected by algorithm modifications. Basic computer science skills and an interest in digital marketing are required to participate in our Google Ads class. The majority of faults made after Google Ad campaigns have been run, on the other hand, are simple to cure and rectify without the need to seek out or hire specialists. It allows you to contact potential clients based on their Porirua.

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List of Training Institutes / Companies in Porirua

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courses in Porirua
The Royal New Zealand Police College, where all the country's police recruits receive some 19 weeks' training, is at Papakōwhai. 7%) aged 15 to 29, 25,419 (44. 7% Asian, and 2. In 1876, Provincial Government was abolished and replaced with 36 borough councils and 63 county councils and the Porirua area became the Porirua Riding of the Hutt County, formed in 1877. 5%) since the 2006 census. 95 males per female. Porirua City had a population of 56,559 at the 2018 New Zealand census, an increase of 4,842 people (9. The name "Porirua" has a Māori origin: it may represent a variant of pari-rua, a reference to the two arms of the Porirua Harbour. 8%) aged under 15 years, 11,127 (19. Rapid urbanisation and population growth was now occurring in the Porirua Basin with the development of state housing in Titahi Bay, Elsdon, and to the East of State Highway 59, and in 1961 the first municipality to have "Porirua" in its name, the Borough of Porirua, was formed when Makara County was abolished, with the mostly rural western part becoming the Makara Ward of Hutt County and the rapidly growing eastern urban portion (including Titahi Bay) becoming the Borough of Porirua.

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