Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Queenstown

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Queenstown, chennai and europe countries. You can find many jobs for freshers related to the job positions in Queenstown.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Queenstown
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Vinay

Mobile: +91 9895490866
Location: Delhi, Online (Queenstown)
Qualification: BCA + MCA

Experience: C python django mysqlApplication for Python Django  more..

Khaja

Mobile: +91 98474 90866
Location: Hyderabad , Online (Queenstown)
Qualification: M.tech - CSE

Experience: Python Data science Azure Machine learning Deep learning Excel python data science artificial intelligence machine learning| Application for Python Data  more..

Nandhini

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Queenstown)
Qualification: B.E(CSE)

Experience: Proficient in Django framework for building scalable web applications Strong knowledge of Python programming and its libraries Experience with RESTful  more..

Priyanshu

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Queenstown)
Qualification: Polytechnic

Experience: I am Priyanshu Sharma My skills HTML and CSS JavaScript wordpress My project is Hospital management system in web sites  more..

Dnyaneshwar

Mobile: +91 9895490866
Location: Maharashtra, Online (Queenstown)
Qualification: Job

Experience: Seven years of experience in Software testing  more..

Abhishek

Mobile: +91 9895490866
Location: bangalore, Online (Queenstown)
Qualification: BE

Experience: In 2022 I successfully completed my engineering degree and honed my development skills through a 4-month Java full-stack developer course  more..

Supraja

Mobile: +91 9446600368
Location: AndhraPradesh , Online (Queenstown)
Qualification: B.tech

Experience: C JAVA AEM HTML CSS I have got trained on AEM developer role and I have worked for 10 month  more..

Mohit

Mobile: +91 91884 77559
Location: Rajasthan, Online (Queenstown)
Qualification: Bachelor of Technology (BTech)

Experience: For Experience And Skills You can check my Portfolio and Resume PortFolio = https: mohitsoniportfolio wordpress com YouTube = https:  more..

Aditya

Mobile: +91 9446600368
Location: Madhya Pradesh, Online (Queenstown)
Qualification: Mca

Experience: I have Front-end knowledge html css javascript react jsv  more..

Shubham

Mobile: +91 8301010866
Location: Maharashtra, Online (Queenstown)
Qualification: Bachelor of computer science

Experience: A web developer with three years of experience specializing in front-end development I have a strong track record of creating  more..

JADHAV

Mobile: +91 98474 90866
Location: Telangana, Online (Queenstown)
Qualification: B. Tech

Experience: Vulnerability Analysis Coding and scripting Controls and frameworks Penetration testing Operating systems Incident response Network security control  more..

Nirmalkumar

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Queenstown)
Qualification: Mcs

Experience: Jr python devolaper |   more..

Bharti

Mobile: +91 9446600368
Location: Maharashtra, Online (Queenstown)
Qualification: BE

Experience: Result-oriented and highly skilled NET developer with over 2 10+ years of hands-on experience in designing developing and maintaining robust  more..

Swastika

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Queenstown)
Qualification: BBA

Experience: I am a seasoned UI & UX Designer with 2+ years of experience across multiple industries including Ed-tech Staffing E-Commerce  more..

Madhusmita

Mobile: +91 9446600368
Location: Odisha, Online (Queenstown)
Qualification: MCA

Experience: SKILLS ● Programming Languages : C C++ Java Visual Basic ● WEB Technologies: HTML JavaScript JSP CSS UML ● Database:  more..

Aiswarya

Mobile: +91 98474 90866
Location: Aalappuzha, kerala, Online (Queenstown)
Qualification: Btech in electronics and communication engineering

Experience: Ms word ms excel ms powerpoint ethical to work adaptive fast typing skills hardworking and ambitious   more..

Tushar

Mobile: +91 9895490866
Location: Maharashtra, Online (Queenstown)
Qualification: MCA

Experience: Vulnerability Management vulnerability assessment Pen testing Security Testing Burp Suite N map Wireshark Owsap zap  more..

Ravi

Mobile: +91 8301010866
Location: Delhi, Online (Queenstown)
Qualification: Btech (IT)

Experience: Java C++ SQL Software testing manual testing |   more..

Rajesh

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Queenstown)
Qualification: B.tech

Experience: Having a good knowledge on cyber kill chain process Having a good networking concepts& networking protocols Having a good knowledge  more..

Kanchan

Mobile: +91 9446600368
Location: Maharashtra, Online (Queenstown)
Qualification: BE computer

Experience: Worked as software testing trainer in seed infotech  more..

Deepu

Mobile: +91 91884 77559
Location: Kerala, Online (Queenstown)
Qualification: Degree

Experience: As a proficient user of Adobe Creative Suite I excel in leveraging Photoshop and Illustrator to craft captivating visuals Additionally  more..

Behara

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Queenstown)
Qualification: B.com

Experience: Manual testing transcription  more..

SOUVIK

Mobile: +91 9446600368
Location: West Bengal, Online (Queenstown)
Qualification: m,tech

Experience: c++ java net stack developer aaaaaaaaaaaaaaaaaaaaaaa  more..

anita

Mobile: +91 89210 61945
Location: Maharashtra, Online (Queenstown)
Qualification: BE-IT

Experience: working on sirsonite soultion pvt ltd as front end devloper my skills are html css boostrap wordpress  more..

Apeksha

Mobile: +91 91884 77559
Location: Airoli,Thane, Online (Queenstown)
Qualification: B.E electronics and telecommunication

Experience: I have experience in manual testing I have done regression testing Functional testing | Resume for   more..

Shubham

Mobile: +91 89210 61945
Location: Maharashtra, Online (Queenstown)
Qualification: BCA

Experience: Equipped with comprehensive software testing skills gained through the SDET course at SEED Infotech Limited Pune Eager to contribute my  more..

Souvik

Mobile: +91 8301010866
Location: West Bengal, Online (Queenstown)
Qualification: Graduate

Experience: Cyber Security: You possess knowledge in securing digital systems networks and data from cyber threats Your skills may include threat  more..

Swanooja

Mobile: +91 89210 61945
Location: Kerala, Online (Queenstown)
Qualification: M.Sc. Digital Forensics and Information Security(pursuing)

Experience: Technical skills: Cybersecurity operating system knowledge python(basics) Soft skills: Communication team management dedication  more..

Ruchika

Mobile: +91 9446600368
Location: Telangana, Online (Queenstown)
Qualification: B.Tech

Experience: I have an experience of almost 6 years in TCS I can provide effective solutions to the organization I have  more..

Athira

Mobile: +91 89210 61945
Location: Kerala, Online (Queenstown)
Qualification: MSc Chemistry, BEd

Experience: I I am a post graduate in chemistry with four years of experience in tutoring science Combined with my teaching  more..

Kathi

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Queenstown)
Qualification: Degree in BSC

Experience: Basic knowledge in SQL python Good communication skills C Computer knowledge Medical coding Clinical Sas programming Good time management Ability  more..

ArunKumar

Mobile: +91 89210 61945
Location: Coimbatore, Online (Queenstown)
Qualification: B.E-EEE

Experience: Client communication and Link Building Keyword Research  Communication  Campaign management  Content Development  SEO & SEM strategy  more..

Surabhi

Mobile: +91 98474 90866
Location: Kerala, Online (Queenstown)
Qualification: BSc computer science

Experience: Python Django HTML CSS Javascript jQuery python programming SQL SQLite Bootstrap REST APIs Angular Internship at Luminar Technolab in python  more..

Srijita

Mobile: +91 89210 61945
Location: West Bengal, Online (Queenstown)
Qualification: PGDM in journalism and mass communication

Experience: Web Content Writing Landing page writing Blog post writing Resume writing Usage of Surfer seo tool Canva  more..

Shivansh

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Queenstown)
Qualification: B.tech 3rd year computer science

Experience: python django restapi postgres sql mongodb aws git  more..

Pradnya

Mobile: +91 8301010866
Location: Pune, Maharashtra, Online (Queenstown)
Qualification: BE in information technology

Experience: Java Cucumber Selenium Webdriver TestNg Maven SQL manual testing  more..

Aswini

Mobile: +91 89210 61945
Location: Kerala, Online (Queenstown)
Qualification: B-tech

Experience: Hands on experience in Software Testing o Hands on experience in Jira o Hands on experience in both Manual  more..

Rahul

Mobile: +91 91884 77559
Location: Thiruvananthapuram , Online (Queenstown)
Qualification: MCA

Experience: My experiences are c++programming java python html css Application for Python Django  more..

Prabhat

Mobile: +91 89210 61945
Location: Noida, Online (Queenstown)
Qualification: B tech

Experience: Ms sql oracle linux MySQL python django rest api html bootstrap Exp in databases support of 1 year 4 monthApplication  more..

Mishal

Mobile: +91 9895490866
Location: Kochi, Online (Queenstown)
Qualification: +2

Experience: Hi Team My name is Mishal Haneef I'm a 19 year old flutter developer who has 2 5 year experience  more..

Karthik

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Queenstown)
Qualification: Bachelor of Engineering

Experience: Skills : Java Selenium Cucumber Azure devOps JIRA HTML CSS Automation Manual testing Regression testing API testing SQL I have  more..

Lakshmipathy

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Queenstown)
Qualification: BE

Experience: Dear sir madam Hi I am lakshmipathy I finished manual testing Basic automation testing in selenium tool and SQL query  more..

Anshuman

Mobile: +91 9446600368
Location: Kolkata , Online (Queenstown)
Qualification: Bsc in fashion design

Experience: 2years experience in Graphic design content creating content editing social media creatives posters logos brochures and everything in creative and  more..

Abhishek

Mobile: +91 98474 90866
Location: Maharashtra, Online (Queenstown)
Qualification: M.Sc.IT

Experience: Done certification in manual testing with project on Myntra website |   more..

Abhishek

Mobile: +91 98474 90866
Location: Gurugram, Online (Queenstown)
Qualification: BTech

Experience: I have 7 month experience in testing at grey orange india pvt Ltd Where i have been involve in testing  more..

Jinsha

Mobile: +91 98474 90866
Location: Kerala, Online (Queenstown)
Qualification: Graduate in civil engineering

Experience: 1 year work experience in software testing in cognizant technology solutions  more..

Kayathri

Mobile: +91 8301010866
Location: Kumbakonam, Online (Queenstown)
Qualification: B.E., Computer Science and Engineering

Experience: I have completed manual and automation testing courses from Qspiders Chrompet Chennai Having 5 years experience in Executive tutor Currently  more..

Brijeshkumarsaini

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Queenstown)
Qualification: BTech

Experience: I am software Engineer at It dose info system Pvt Ltd in Noida Delhi I am working on various clients  more..

Namrata

Mobile: +91 91884 77559
Location: Indore, Online (Queenstown)
Qualification: B.E

Experience: With over 2 6 years of experience in Graphic designing and worked on many projects from Creating logos to designing  more..

Monit

Mobile: +91 91884 77559
Location: West Bengal, Online (Queenstown)
Qualification: b.tech

Experience: i have 5 5 years of design exp |   more..

Tushar

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Queenstown)
Qualification: Bachelor’s

Experience: Hello I'm Tushar Dal a versatile graphic designer with a passion for creating compelling visual content I specialize in branding  more..

Gopal

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Queenstown)
Qualification: BCA

Experience: i have worked in two companies first one bizhues pvt Ltd as python and DevOps engineer my responsibility like creating  more..

CHETHAN

Mobile: +91 89210 61945
Location: Karnataka, Online (Queenstown)
Qualification: BCA

Experience: Web development SQL Python Python coding Django 6 months of experience  more..

Nirali

Mobile: +91 91884 77559
Location: Gujarat, Online (Queenstown)
Qualification: B.tech C.E

Experience: Python ERP functional js XML debugging problem solver making custom module in odoo  more..

Sanjana

Mobile: +91 98474 90866
Location: Maharashtra, Online (Queenstown)
Qualification: MCA

Experience: Working in Inteliment Technologies as QA Working on there product Rubiscape for automation Also involved in project for manual testing  more..

jyoti

Mobile: +91 9446600368
Location: panchkula haryana, Online (Queenstown)
Qualification: bca

Experience: html css adobe photoshop bootstrap wordpress | Application for UI UX Designer  more..

Krishna

Mobile: +91 9446600368
Location: Gujarat, Online (Queenstown)
Qualification: BE

Experience: With a passion for creativity and 4 years of experience in the html css jQuery bootstrap tailwind css responsive design  more..

Jay

Mobile: +91 98474 90866
Location: Gujarat, Online (Queenstown)
Qualification: B.E Mechanical

Experience: I have knowledge of Amazon FBA seller because it was my first professional career step I done data entry then  more..

Aradhna

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Queenstown)
Qualification: Graduation or diploma in graphic designing

Experience: Logo design Certificate design Digital card design Product design Visiting card design |   more..

Saksham

Mobile: +91 91884 77559
Location: Delhi, Online (Queenstown)
Qualification: btech cse

Experience: Programming Languages: Python: Proficient in Python programming widely used in data science for data manipulation model building and automation R:  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown
Internship/projects in queenstown

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer